“True education means more than the pursual of a certain course of study. It means more than a preparation for the life that now is. It has to do with the whole being, and with the whole period of existence possible to man. It is the harmonious development of the physical, the mental, and the spiritual powers. It prepares the student for the joy of service in this world and for the higher joy of wider service in the world to come.”–Education, p. 13. 

Every youth should be taught the necessity and the power of application. Upon this, far more than upon genius or talent, does success depend. Without application the most brilliant talents avail little, while with rightly directed effort persons of very ordinary natural abilities have accomplished wonders. And genius, at whose achievements we marvel, is almost invariably united with untiring, concentrated effort.  ED 232.3

https://m.egwwritings.org/en/book/29.1200#1212

Ellen G. White’s approach to youth education prioritizes the holistic development of the “head, heart, and hand”. She advocated for an education focused on building strong moral character, practical life skills, and spiritual growth, rather than just academic achievement. [1, 2, 3]

Her educational philosophy—found extensively in her writings like Education and Messages to Young People—is anchored in the following key principles: [1, 2, 3, 4]

• Holistic Development (The Whole Being): True education balances mental, physical, and spiritual growth. She believed that education is a preparation for eternity, not just this life.
• The Threefold Balance:
  • The Heart: Spiritual and moral development is paramount. The study of the Bible and developing a personal relationship with God are foundational.
  • The Head: Intellectual development is highly encouraged, but she taught that science and philosophy should be studied through the lens of divine revelation.
  • The Hand: Practical, manual training—such as agriculture, trades, and domestic duties—was heavily emphasized. She believed labor builds dignity, develops character, and prevents idleness.
• Practical Usefulness: She taught that the goal of education is to equip young people to bear responsibility, cope with emergencies, and serve their communities rather than seeking selfish, non-laborious pursuits.
• Home and School Cooperation: She advocated for a strong partnership between parents and teachers, seeing the home as the very first school and the foundation for a child’s development. [1, 2, 3, 4, 5, 6]

For a deeper dive into her specific writings and counsels on this philosophy, you can explore the Ellen White’s Emphasis on True Education guide or browse the original texts on the Messages to Young People – Ellen G. White Writings platform.

The aspects or forms of digital Marketing

SOCIAL MEDIA AS A KEY ASPECT OF DIGITAL MARKETING

INTRODUCTION TO SOCIAL MEDIA

BRIEF HISTORY

*INTERACTION AS KEY 

         Communication

 Communication is an act of transmitting messages. It is a process whereby information is exchanged between individuals using symbols, signs or verbal interaction.

 Previously people communicated through signs or symbols, performing drama and poetry. With advent technology, these ‘older’ forms communication are less utilised as compared to the use of internet, E-mail or video conferencing.

 Communication is important in order to gain knowledge. With knowledge, we are more confident in expressing our thoughts and idea.

  There are two types of communication strategies in ICT. They are

1 Synchronous Communication

2 Asynchronous communication

Synchronous communication

 This means direct communication, where all parties involved in the communication are present at the same time (an event) is a form of synchronous communication. Examples are:

1. Online Chat >{text based e.g. Google Talk} >{Audio e.g. MSN, Yahoo Messenger} >{Video e.g. Skype}
2. Video conferencing
3. Mobile Technology

Asynchronous Communication

This does not require that all parties involved in the communication need to be present and available at the same time. Examples are:

1. Discussion forum
2. Blogs
3. E-Groups
4. Wiki-it is a freely expandable collection of interlinked web pages a system for storing and modifying information database.
5. Mobile Technology  {SMS, MMS} {podcasting – Digital audio programs that can be subscribed to and downloaded by users}

THE TIERS OF SOCIAL MEDIA COMMUNICATION

Definition to social media communication

We already know what communication is, from the aforementioned heading, but for clarity we will define it again.

Communication is an act of transmitting messages. It is a process whereby information is exchanged between individuals using symbols, signs or verbal interaction.

Now we know what communication is, we then define media and social.

Media is the collective communication outlets or tools that are used to deliver information or data.

 Social is relating to activities in which you meet and spend time with other people.

Putting all three words together we then define social media communication as;

Computer mediated online tools that allows people, companies and other organizations, including non-profit organizations and governments, to create, share, or exchanged information, carrier interest, idea and pictures/videos in virtual communities and networks.

                                    SOCIAL MEDIA

             Audience  brand    content

• Audience: This has to do with the listeners to an event. They are the readers to a product {text, books, magazine or written posts etc.} For example I make a video post on face book and I received 20 likes, that is to say I have 20 active audience. Those 20 people that saw and liked my video are my audience.
• Brand: This is a set of marketing and communication methods that helps to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand’s identity(such as logos and trademarks) Also Brand is a name, term, design, symbols or other features that distinguishes one seller’s products from another.
• Content: This is a general name given to all post that are to be uploaded. Post could be in the form of pictures, videos, text (doc format, pdf format, ppt format even in excel).  

     It is the essence of a communicated message or discourse as comprehended or received by its intended audience.

     I sometimes called content as that glue that makes a web site sticky to visitors, makes them return, and keeps them from leaving.

     So as a social media analyst you have to make your content capturing to ‘stick’ your audience to your products. 

           The type of content to make and to post depends on the kind of brand used. This is because your brand defines who you are. For example you are involved in the sales of gadgets and you are using fruits and live stocks pictures as your cover photo and profile picture instead of using stuff like mp3 players, CCTV cameras, desktop, and ICT concerned images.

        So as content is determined by the type of brand so is audience is determined by the kind of brand. This is because you do not want to be selling ideas and information to the wrong people. Now if you want to market on agriculture you should get to the farmers associations and those involved or interested in farming not to people who are interested in toys and funfair.

     So this tells us that all three tiers of social media is very important and essential to the disposal of whoever is wishes to use it.

                                      SOCIAL MEDIA PLATFORMS  

Evolution of social media platform: This is tells us all about how several social media platforms started till date. But we will mention a few and talk about their history and function.

Here are some social media platforms;

FACE BOOK

It was founded by Mark Zuckerberg and some of his friends at Harvard University {Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Hughes Chris.

It was founded 4^th February 2004 and it was launched September 2005

At first it was opened to students of Harvard only but latter opened to the world 26^th September 2006.

It was first called ‘THE FACEBOOK’ latter to ‘FACEMASH’ then to the well-known ‘FACEBOOK’ we know today.

Face book is available in 140 languages.

Google

It was founded in the year 1998 September

It was founded by Larry Paige Sergey Brin

It has features like;

• Online productivity software (Google Doc)
• E-mail (G-mail)
• Cloud storage service (Google drive)
• Social networking service (Google talk)
• Desktop product, application for web browsing (Google Chrome)
• Organizing and editing photo (Google photo)
• Instant messaging and video chat (Hangout)

LinkedIn

It was founded 14^th December 2002 and launched 5^th may 20003

Founded by Jack Dorsey, Evan Williams, Noah Glass, BB stone.

Whatsapp

Founded 24^th February 2009 and fully launched January 2010

Founded by Jan Koum Brian Acton

Pintrest

Founded March 2010 founded by Paul Sciarra, Evan sharp, Ben Silbermann.

Visual discovery collection and storage tool

Snapchat

Founded September 2011

Founded by Evan Speigel, Bobby Murphy, Reggie Brown

Skype

Founded 29^th August 2005

Founded by Niklas Zennstrom Janus Fris